3 Paradigm Shifts Your Company Needs to Make to Finally Address User Adoption

By Susan Reynolds | Wed, Jun 01, 2016

When we talk to Sales Operations managers or IT teams in charge of rolling-out and supporting/improving the Salesforce platform for their companies, this is what we hear too often: yes, our users complain about the # of clicks, how it’s taking them too long to access and edit their data - but it works, they have a way to do it, and we have other bigger projects to focus on.

So there goes yet another year when end-users are the poor-children, left out of all the improvements happening. System integrations, company org mergers, marketing automation, dashboards and analytics for the Executives all take priority - all necessary, but why not squeeze in a quick win for the people who actually own and act on data in Salesforce everyday?

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