3 Paradigm Shifts Your Company Needs to Make to Finally Address User Adoption

By Susan Reynolds | Wed, Jun 01, 2016

When we talk to Sales Operations managers or IT teams in charge of rolling-out and supporting/improving the Salesforce platform for their companies, this is what we hear too often: yes, our users complain about the # of clicks, how it’s taking them too long to access and edit their data - but it works, they have a way to do it, and we have other bigger projects to focus on.

So there goes yet another year when end-users are the poor-children, left out of all the improvements happening. System integrations, company org mergers, marketing automation, dashboards and analytics for the Executives all take priority - all necessary, but why not squeeze in a quick win for the people who actually own and act on data in Salesforce everyday?

Read More >

Bases Loaded: Getting Salesforce ROI Up by Starting Ahead of the Game

By Mark Ross | Thu, Nov 19, 2015

So you're getting ready to implement Salesforce, or maybe you're in the process of getting it set up. Either way, your thoughts are most likely centered around one idea: making this expensive Salesforce thing work. Salesforce is awesome, and is likely to be one of the best things your company will do for itself in the long run, but one thing that it's not, is cheap. It's a significant investment, so you want to make sure that investment is worthwhile, and try to keep costs down where you can.

But it turns out that this is not necessarily best practice. There's a wide world of Salesforce out there, much larger than you may realize.

Read More >

The True Costs of Building Custom Salesforce Apps Yourself

By Marc Aubin | Sun, Jan 04, 2015

So you’re thinking about developing your own custom Salesforce app on the Force.com platform because Salesforce doesn’t quite get you there with its point-and-click tools. In aprevious post, we pointed out that prior to taking on this task, it’s a good idea to be sure that there isn't an AppExchange app that 1) already does what you need or 2) is better than what you could build yourself.


But what if you think you can custom develop something yourself for less cost? Let's talk about the factors that contribute to how much it really costs to build a Salesforce app, and whether it's better for you to Build instead of Buy. In this post, we’ll cover a few questions you should ask yourself before getting that consultant to put their fingers to code (or doing it yourself).

Read More >